Privacy Policy

OUR PRIVACY POLICY IS BEING UPDATED

Please note that we are updating this policy [‘a work in progress’] and are currently completing a review of all our processes.
We shall ensure that we continue to treat any personal information you share with us with our usual high level of respect and keep it secure.

Diane Stafford of White Lane Studio is the data controller and we are responsible for your personal data (referred to as “we”, “us” or “our” in this privacy policy).

Our Contact Details

https://whitelanestudio.co.uk: [the “website”]
Full name of legal entity: Diane Stafford T/A White Lane Studio
Postal address: c/o Shaw Austin Offices, 45 City Road, Chester UK

WHAT DATA DO WE COLLECT ABOUT YOU, FOR WHAT PURPOSE AND ON WHAT GROUND WE PROCESS IT

Personal data means any information capable of identifying an individual. It does not include anonymised data. We may process certain types of personal data about you as follows:

Identity Data may include your first name, last name, title and gender.
Contact Data may include your billing address, delivery address, email address and telephone numbers.
Transaction Data may include details about payments between us and other details of purchases made by you.
Technical Data may include your login data, internet protocol addresses, browser type and version, browser plug-in types and versions, time zone setting and location, operating system and platform and other technology on the devices you use to access this site.
Profile Data may include your username and password, purchases or orders, your interests, preferences and written feedback.
Usage Data may include information about how you use our website, products and services.
Marketing and Communications Data may include your preferences in receiving marketing communications from us and our third parties and your communication preferences.
We may also process Aggregated Data from your personal data but this data does not reveal your identity and as such in itself is not personal data. An example of this is where we review your Usage Data to work out the percentage of website users using a specific feature of our site. If we link the Aggregated Data with your personal data so that you can be identified from it, then it is treated as personal data.

Other notes:

We may process your personal data without your knowledge or consent where this is required or permitted by law.
We do not carry out automated decision making or any type of automated profiling.
We do not collect any Sensitive Data about you. Sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data.
We do not collect any information about criminal convictions and offences.

HOW WE COLLECT YOUR PERSONAL DATA

We collect data about you through a variety of different methods including:

Direct interactions: You may provide data by filling in forms on our site (or otherwise) or by communicating with us by post, phone, email or otherwise, including when you:

subscribe to our Studio Update newsletter;
purchase a product
register for an event;
request resources or marketing be sent to you; or
give us feedback.

Automated technologies or interactions: As you use our site, we may automatically collect Technical Data about your equipment, browsing actions and usage patterns. We collect this data by using cookies, server logs and similar technologies.

Please also refer to our Cookie Policy.

HOW WE USE YOUR PERSONAL DATA

We will only use your personal data when legally permitted. The most common uses of your personal data are:

Where we need to perform the contract between us.
Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
Where we need to comply with a legal or regulatory obligation, such as our legal obligations to our Tax Authority (HMRC, UK).

ON ETSY + CREATIVE MARKET

Generally, we do not rely on consent as a legal ground for processing your personal data. Your data is usually processed on the legal basis of you entering into a contract with us when you purchase our products via these external platforms.
Please read all relevant policies on each platform:

This Privacy Policy is a work in progress – Please revisit this page to review updates.
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